While the most important part about Easter for believers is of course the message about Jesus' crucifixion and resurrection, many of us have been known to also take part in the more consumer-driven aspects of the holiday. They include but are not limited to the purchasing of cutesy pastel-colored home and yard decor, the making of elaborate Easter baskets, volunteering for Easter egg painting and hunts, and the enjoyment of sweet treats like Peeps and chocolate bunnies (my personal preference is for the hollow version).

But as always, anytime there is a holiday that involves the Christian faith, there are the politically correct among us (both here and across the Pond) who become fauxfended at the mere thought of using words like "Easter" and "Christmas" and who then seek to take the enjoyment right out of the season by demanding everyone around them join in on their misery.

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Such appears to have been the case for at least one Cadbury outlet store in the United Kingdom, where the term "gesture eggs" was substituted for "Easter eggs" in one of their windows, with concerns about customers taking offense over the word "Easter" suspected of being the rationale:

Cadbury Easter Eggs have been renamed to "Gesture Eggs" Nothing is safe from Wokeness. Wouldn't want to offend anyone.... pic.twitter.com/DZpaPZJEDj

— TheQuartering (@TheQuartering) March 28, 2024

The photo was taken by Connor James Ibbetson, a journalist for the UK Telegraph. The news outlet filed the following report on the controversy:

A Cadbury store has been accused of erasing Easter by advertising chocolate eggs as “gesture eggs”.

The brand’s discount store in Springfields Outlet in Spalding, Lincolnshire, is displaying signs offering customers a two-for-£10 deal on “gesture eggs”.

The omission of the word “Easter”, particularly when advertising its popular Easter eggs synonymous with the religious holiday, has provoked anger among the Christian community.

[...]

Cadbury said the Springfields Outlet store was run “completely independently” by Freshstore and denied having any involvement in the “gesture eggs” promotion or poster accompanying it.

Needless to say, outrage ensued, with many consumers on social media accusing Cadbury of trying to erase Easter and Christianity. This man's epic rant summed up the sentiment rather nicely:

@martjonesofficial Cadbury erases the word ‘Easter’ in favour of the word ‘Gesture’ Eggs. This us a Christian country built in Christian values and the deconstruction of our nation seems to be well and truly underway. #martjonesofficial #eastereggs #cadburys #saveuk #reformuk #easteregghunt ♬ original sound - Mart Jones

In their denial statement, Cadbury spokespeople went on to say that not only have they used the word "Easter" for the past century on their packaging, but that they will continue to do so now and in the future:

"All Cadbury Easter shell eggs sold in the UK reference Easter very clearly on the packaging - sometimes multiple times.

Cadbury has used the word Easter in our marketing and communications for over 100 years and continue to do so with our new Easter product range. To claim anything otherwise is factually incorrect."

They also noted that they would soon be connecting with the location in question, which reportedly isn't commenting, to request they take the "gesture egg" posters down.

The BBC confirmed after a visit to the store that the promo posters had indeed been taken down.

That said, the Daily Mail discovered that several other locations in the UK also had "gesture egg" signage in their stores.

As the mystery about the "gesture egg" campaign deepens, the question remains:

What in the heck is a "gesture egg" exactly? Inquiring minds want to know...

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