Back when the Bud Light/Dylan Mulvaney flap burst onto the virtual front page of every news site on the Internet, I pointed out that it wasn't possible for me to boycott Bud Light because I never bought it in the first place. I like what I like and, being a rather stubborn, opinionated sort, am not easily persuaded by advertising. My favored beer is and has been for some time Alaskan Amber, out of the Alaskan Brewing Company down in Juneau.

But the recent ad by Conservative Dad CEO Seth Weather's Ultra Right was, I admit, pretty good.

FIRST ON FOX: Conservative Dad's Ultra Right, the "100% woke free" beer launched after the Bud Light controversy with a transgender influencer, released a new advertisement to hit back at the critics of the conservative brand and announce a special giveaway. 

The advertisement, shared first with FOX Business, showed the company's CEO racing around in an American muscle car while he talked about the "wild ride" since launching the conservative beer product.

"It's been a wild ride since I started Conservative Dad's Ultra Right Beer, and we're just getting started," Seth Weathers, Ultra Right CEO, said in the new ad.

Weathers added that the video is for individuals who say he needs "to tone down the politics in our ads," highlighting patriotism and "real women" in the video.

The new ad certainly does all that.

This ad hits a couple of interesting themes.

First, the unapologetic anti-woke message, which appears to be aimed directly at Ultra Right's largely Bro Dude audience - a market that, I might remind you, once belonged in large part to Bud Light before they made the mistake of appointing a screwball attention-seeking nut LARPing as a hideous parody of a 16-year-old Audrey Hepburn as a rep for their brand. Bud Light seems to have recovered to some extent from that mistake - but it hurt them.

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The second was, of course, how Weathers channeled his inner Burt Reynolds in roaring around the track in a restored Smokey and the Bandit-styled Trans Am, with a young blonde woman (a real woman) in a tank top and Daisy Duke shorts by his side. And the "Trump 2024" in tire marks was a great bit.

"We got back to the basics. Great beer, fun, patriotism, fast cars and beautiful real women. And 100% woke-free. But some people tell me I need to tone down the politics in our ads. So I'm making this ad just for them. How's that for tone?" he said, before showing a "Trump 2024" on a racetrack after doing several donuts in his muscle car.

Additionally, the CEO announced the giveaway of a "gas-guzzling classic American muscle car."

As a certain popular fictional space-fantasy character might point out: "This is the Way." The announcement of the car giveaway was just icing on the cake.

Seth Weathers was in the right place at the right time; in a great illustration of how free-market capitalism works, he identified a market, developed a product tailored to that market, and made his product known to consumers by generating a little controversy (from the left; folks on the right pretty much love him) and the free publicity that comes with it. Now he's riding the wave and is doing well enough to extend a pricey marketing tactic like giving away a classic automobile.

Good for Mr. Weathers and everyone involved with Ultra Right beer. May they enjoy continued success, and may the "woke" continue to impotently gnash their teeth at his company's prospering.