Kid Rock has promoted an upcoming PBR (Professional Bull Riders) event in the most American way possible. Rock rode into town on horseback through the Fort Worth Stockyards Wednesday morning to promote a campaign to "Make America Cowboy Again."
He did so sporting a cowboy hat, leading a group of law enforcement officers on horseback, all the while his pioneering country rap song, "Cowboy," was blaring throughout the area.
The rock legend was in town to discuss what is being described as a nearly two-week "party" involving various PBR events featuring team and head-to-head rodeo competitions. Not to mention a live concert by the rock star.
Almost immediately upon arriving, Kid Rock took part in a press conference where he waxed poetic about Americana, noted that patriotism seems to have made a comeback, and slammed woke liberals.
“First thing [that] excited me about this was just the Americana about it all,” Rock told fans in attendance. “Especially over the last four years, if I can call it like it is, we had all this woke BS and DEI affecting everything.”
Kid Rock riding down a dusty road on his trusty steed while "Cowboy" plays in the background is about as good as it gets. Though, the CMT Award Winner and WWE Hall of Famer did offer another option.
"The fans to come, Americana, it's like, I might as well come in riding a bald eagle with two machine guns and a cowboy hat on," he said in a video provided by PBR.
Kid Rock slams woke BS and DEI and points out patriotism is on the rise during the Trump era. (Courtesy PBR) pic.twitter.com/QWyQSwnykj
— Rusty (@Rusty_Weiss) March 6, 2025
WATCH: Kid Rock Tees Off on 'Angry' Michelle Obama for Blowing Off Trump's Inauguration
Rock is joining the Bull Riding Association to host "the greatest party ever in Texas" with a series of events between May 8th and May 18th, including his "Rock N Rodeo" show on the 16th at AT&T Stadium. The PBR World Finals will anchor all of it on the 17th and 18th.
PBR CEO and Commissioner Sean Gleason, speaking at the promotional event, proclaimed, “America is back.”
Rock agrees.
"What's more American than a cowboy or cowgirl? Nothing in my book," he said. "So to try and bring that back, I feel now that patriotism is really spreading like a wave across this whole country."
"Like Sean said, 'America is back,'" he said.
AMERICA IS BACK 🇺🇸 What a wild time at the @KidRockRNR Rally in the @ftwStockyards!! pic.twitter.com/4pj6IhEvQz
— PBR (@PBR) March 5, 2025
One wonders what's changed in recent months that it's suddenly cool to love America again. Hmm ...
"It is without a doubt that there is a newfound wave of patriotism sweeping the nation, and there is nothing that more embraces that American spirit than rodeo, cowboys and cowgirls," a PBR press release reads.
The "Rock N Rodeo" show will feature a live performance by the singer and, as the press release states, will be a "transformative" combination of music and "a team rodeo competition with some of the world’s best duking it out in head-to-head showdowns."
The singer ended his comments at the presser in typical patriotic fashion, explaining all of the above in just seven words.
“Rock and roll, rodeo, America, let's go," he concluded.
Kid Rock, a known supporter of Donald Trump, performed at a rally before the President's inauguration this past January.
Kid Rock just literally dropped the mic at the Trump rally.
— George (@BehizyTweets) January 19, 2025
"God bless you all. God bless President Trump. God bless JD Vance. And, of course, God bless these United States of America." 🎤 pic.twitter.com/pqrqxNmEzC
He also performed at the Republican National Convention last July.
