It's rather amazing that anyone thought the Bud Light/Dylan Mulvaney promotional deal was anything but inauthentic - not to mention bone-headed and stupid - but now a former Bud Light executive has spoken up, with some insider's insight into just how hare-brained this whole thing was.

“The problem with the Bud Light-Dylan Mulvaney partnership was they just were not an authentic partnership at all,” Anson Frericks told Fox News Digital. “They were catering to a lot of those special interests.”

Frericks began his career at Anheuser-Busch in 2011 and was with the company for over a decade. He told Fox News Digital he realized he needed to leave when DEI was preventing the brand from making what should have been no-brainer business decisions, like partnering with veteran-owned Black Rifle Coffee.

“I joined a company that I thought was a great meritocracy, and then I saw the company really change, especially after 2020, 2021, when the DEI movement was really gaining steam,” Frericks said.

That's when the whole "go woke, go broke" phenomenon was picking up steam as well; Mr. Frericks picked a good time to jump off that leaky ship, as it was not long after he left that some genius at Anheuser-Busch thought it would be a great idea to take a brand whose primary market was the BroDude demographic and toss the self-promoting Dylan Mulvaney into the mix. And, yes, A-B yielded to the squeaky wheel clamoring for grease.

Frericks said Bud Light was pressured by outside interest groups, like the Human Rights Campaign, to go more and more extreme with LGBTQ advocacy and ultimately wound up alienating its core customer base.

“It was authentically a brand that was about sports and humor and bringing people together. It never got involved in really politicized issues… and Dylan Mulvaney was the face of a lot of these very polarizing topics.” Frericks said.

Mulvaney, who appeared on “The View” Monday to promote her new book “Paper Doll: Notes from a Late Bloomer,” said she was shocked by the backlash.

Come on, New York Post. Dylan Mulvaney is a "he," not a "she." It's "his" new book, not "hers." Dylan Mulvaney can claim to be whatever he likes; he can identify as a ham sandwich if he cares to, but that won't change the facts, and growing numbers of people are clearly getting weary with indulging these people's delusions.

See Related: Costco Clings to DEI for Dear Life As Other Companies Have Seen the (Bud) Light

'The View' Spew: Whoopi Waxes Idiotic About Males in Female Sports, Manages to Offend Both

In Dylan Mulvaney's case, though, I don't think it's a delusion. I think it's a deliberate deception. And that's the nub of the whole "inauthentic" part of this event. Dylan Mulvaney, like so many of the so-called "transgender women" (men) demanding a place on women's sports teams, is fundamentally inauthentic himself. I do not believe for a moment that he has suffered from the actual psychological condition called gender dysphoria. He - and Dylan Mulvaney, scrawny and pale though he may be, is a "he" no matter how he dresses or parades around doing a bargain-basement Audrey Hepburn impersonation - is a shameless self-promoter, trying to coast along on a popular social contagion to gain his 15 minutes of fame.

Sadly, it worked. Inauthentic Dylan Mulvaney was and inauthentic he always will be, but there is no woke lunatic so inauthentic that the "woke" left won't give him an audience.