In the wake of Wednesday's terror attack on Bourbon Street in New Orleans, the wise decision was made to postpone the Sugar Bowl from Wednesday to Thursday. It was in part a practical decision, as federal, state and local law enforcement closed down large parts of the town in order to investigate the crime that ended with 15 people dead; officials also needed time to determine if there were any remaining threats lurking on the streets of the Big Easy. 

Delaying the game by a day was also a humane and necessary decision, as it gave the town a chance to take a breath and start the long process of coming to terms with a terrorist attack taking place on its soil just as it was gearing up for it annual Mardi Gras bacchanalia. 

New Orleans has faced tough times before, but even they needed that grace period to take in what happened on Bourbon Street. In the wake of such tragedies, people often come together in unexpected ways as they help each other heal. 

Healing is exactly what New Orleans needed, but instead they—and the entire U.S.—got a lecture from Tom Wilson, CEO of Allstate, sponsor of the Sugar Bowl. Instead of kicking off the game with words of healing, Wilson chose to get on his DEI-soaked soap box and lectured the country about its "addiction to divisiveness." 

Turned on the Notre Dame - Georgia game for it to start with this ridiculous propaganda from @Allstate on yesterday’s terrorist attack:

“We need to overcome an addiction to divisiveness and negativity… & accept people’s imperfections and differences”??!!!

You’re JOKING. pic.twitter.com/Xiwdek3BoP

— Isabel Brown (@theisabelb) January 2, 2025

Here's the transcript. Prepare to be irate and cancel your Allstate insurance plan.

Welcome to the Allstate Sugar Bowl. 

Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families.

We also need to be stronger together by overcoming an addiction to divisiveness and negativity. 

Join Allstate, working in local communities all across America, working to amplify the positive, increase trust and accept people's imperfections and differences. Together, we win.

Way to excuse evil and blame the victims, Tom. This is, at best, a colossal failure to read the room, and, at worst, what we might call "sympathy for the devil." Mr. Wilson has made it clear where his and his company's loyalties lie, and it's not with the American people.

In case it's not crystal clear, what Tom Wilson and Allstate are saying is that we darned Americans made that ISIS-loving jihadist lunatic drive a truck into a crowd of revelers because we didn't accept the terrorist's "imperfections." It's because we're all bigots that this terrorist attack happened. 

Can you imagine how the victims and the families of the murdered must feel when they hear this man make excuses for the heinous happening of Wednesday morning? Instead of offering comforting words, he took a cheap shot at those who are already suffering and disguised it as a call to unity. 

Who does that kind of thing? It's certainly an interesting way to run a business.

"Accepting people's imperfections and differences" is just corporate DEI drivel. We've been too accepting of others and their inability to function in a civilized society—that's why yesterday's terrorist attack happened. While Wilson seems self-satisfied with his "kumbaya" moment, he comes off as nothing more than a terrorist sympathizer. 

I took the liberty of rewriting Mr. Wilson's screed.

Welcome to the Allstate Sugar Bowl. 

Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families.

Enjoy the game.

That's it. That's all he had to say. Allstate may have not gotten the memo, but this diversity nonsense is very 2024. It's a new year and a new administration is soon to take over; let's hope this DEI dreck is soon a thing of the past.

You are not in good hands with Allstate, America. Know it, and act accordingly.