My colleague Brandon Morse wrote about the cringey climate change ad that was put out by Apple.
At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress. pic.twitter.com/neLSEqPmGu
— Tim Cook (@tim_cook) September 12, 2023
I'm not sure how much they spent on this glossy cringefest, but they have actress Octavia Spencer as Mother Nature and a lot of production values, so it probably wasn't cheap. What did they hope to achieve with this? My guess is a lot of empty virtue signaling. But I find it funny because they're so desperate to push this agenda.
There are a couple of additional points I wanted to make about the ad and the harm that the climate change cult promotes. There's a lot of silliness in the ad, as Brandon explained. But one thing stood out to me and many others. This part here:
Apple says its goal is to "permanently remove carbon from the atmosphere."
— The First (@TheFirstonTV) September 13, 2023
That would kill every living thing on the planet. pic.twitter.com/rlZhHTJTYf
Many people pointed out that such a goal of permanently removing carbon from the atmosphere would be a bit of a problem since carbon is essential to life on Earth, and we are carbon-based life forms. Are they saying they want to get rid of the carbon-based life forms, namely us? That doesn't sound like a particularly good idea, and probably not for them as well, because then who would buy their iPhones?
People had thoughts.
When you say “Our aim is to PERMANENTLY remove carbon from the atmosphere,” wouldn’t that require eliminating those who exhale carbon dioxide—namely, human beings? https://t.co/D5jxVJWb7X
— Joshua Charles (@JoshuaTCharles) September 13, 2023
On top of that, let's not forget about the slave labor that is employed to make those phones. That doesn't exactly serve humanity much, either. That is, if the idea of all this posturing were to help humanity rather than having government control it.
They've taken their eye off the ball of what they are supposed to be doing, and that's why they've grown stagnant with their products.
About 1/3 of Apple's keynote on 9/12/23 wasn't about new product announcements but rather virtue signaling about "climate change" measures such as recycled yarn (saves you $), smaller packaging (saves you $ & shipping costs), ship instead of plane shipping (again saves YOU $),…
— Houman David Hemmati, MD, PhD (@houmanhemmati) September 13, 2023
So why are they furiously virtue-signaling like this? Maybe to deflect away from the issues that the left might have with them if they didn't put on this dog and pony show? If you notice, in the ad, they seem to have a lot of diversity at the table, which would probably make the DEI/ESG folks happy. Except that this is what their leadership looks like in reality.
The casting of Apple’s weird Mother Nature ad made its senior staff look like a millennial DEI workshop. In fact, this is Apple’s leadership. pic.twitter.com/LWmk5CdhQK
— Matthew Hennessey (@MattHennessey) September 13, 2023
— Matthew Hennessey (@MattHennessey) September 13, 2023
Unlike the folks around the table in the ad, most of the leadership seems to be white and male. Among the twenty people they have listed on their website, there are only six women, and only two of them are people of color. Chances of the diversity of political thought? I wouldn't bet on it. One of those women of color is Lisa P. Jackson, a former EPA Administrator under Barack Obama, who declared CO2 a threat back in 2009. She's Apple's vice president of environment, policy, and social initiatives. So now you know why we get cringey ads like this one.
In all their virtue signaling, did Apple commit to stop using slave labor in their manufacturing process or in the lithium mines used for the batteries that fuel their products etc???
— Donald Trump Jr. (@DonaldJTrumpJr) September 13, 2023
Asking for tens of thousands of young children working in horrific conditions around the world! https://t.co/NzUBVnm1FH
Here’s to the drones, the conformists, the squares, the goody two shoes… the ones who maintain the status quo. https://t.co/roiGcZ83Ua
— Amjad Masad (@amasad) September 13, 2023
