How do the people in charge of showing sports on their channel treat its tanking ratings, and customers departing in droves? It promises to keep doing exactly what caused the people to leave in the first place.

According to Variety, NBC Sports Executive Producer Fred Gaudelli addressed controversy concerns at the Television Critics Association winter press tour on Tuesday. When the subject of displaying the kneeling came up, Gaudelli responded by saying they will change absolutely nothing and will continue to display the disrespect to America on everyone’s television screens.

“The Super Bowl is a live event, just like ‘Sunday Night Football.’ When you’re covering a live event, you’re covering whats happening. So if there are players that choose to kneel, they will be shown live. I would say, probably since Thanksgiving, a lot of that has kind of dissipated and died down. It’s certainly possible it could happen again.”

He also addressed the fact that ratings have been monumentally suffering ever since the controversy started, and according to Gaudelli, you can blame a lot of things for it, but kneelers are one he failed to mention.

“I think there’s a lot of reasons for it,” Gaudelli said. “Obviously, you can watch the game anywhere on any device there is. If your team isn’t having the season you’d hoped they have, if the weather is bad…I think there are a lot of factors and to pin it on one thing I think is erroneous.”

“There are a lot of empty seats, especially in the beginning of the second half,” sportscaster Al Michaels added. “Most of the seats in most of the stadiums have been sold, but you go to Atlanta, where they just opened up a new stadium. They have behind the lower bowl a 100 yard almost mall. You’ve got stores, you’ve got bars, you’ve got restaurants, you’ve got games for the kids.”

Incredible.

The numbers are staring Gaudelli right in the face. A whopping 33 percent of NFL viewers packed up and found something better to do when the games came on, most of them citing a boycott over the kneelers in some form or another.

But NBC Sports execs want to blame it on bad weather and smartphones.

This is your brain on social justice.

(h/t: The Fine Folks at Louder with Crowder)