Winners and Losers: How the New Media Is Feasting on the Bones of the Old

Townhall Media

On a recent "The Morning Meeting" with Sean Spicer, Mark Halperin, and Dan Turrentine, the "Winners and Losers" segment got interesting; Sean Spicer made a point of calling out, as a winner, the alternative media. If you're not sure what the alternative media is, you're looking at it.

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The relevant portion of the segment:

Mark Halperin: Sean, the winner of the week.

Sean Spicer: The winner of the week is the independent media. With this weekend, you're seeing the first - and this is Substack, Bannon's having an alternative event, this is not just people not going to dinner, but a true advent of a, uh, new breed of independent media, and it's on its own now, and it's throwing its own parties. So I think this is a big week for independent media.

Mr. Spicer makes an excellent point here.

The legacy media have lost credibility with vast swaths of the American public. It's small wonder why; naked partisanship and outright dishonesty have destroyed the American people's trust in the old media as an institution, and now the new media (like RedState and all of our sister sites of the Townhall Media Group) are feasting on their bones.

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All this started, of course, with a couple of key people: Rush Limbaugh and Andrew Breitbart. Last week, I was chatting with a few colleagues who were fortunate enough to have known and worked with Andrew Breitbart before his untimely death, and it was fun listening to them reminisce. Of course, for all of us on the center-right, Rush Limbaugh was like part of the family. You could argue that Limbaugh wasn't really "alternative" media, as he built his empire mostly on AM radio - an old platform - but he did single-handedly revolutionize talk radio, and I think that qualifies him as an independent sort.

They led this revolution. Now, even former legacy people like Megyn Kelly have gone independent. And, of course, there's Joe Rogan, whose hosting both President Trump and Vice President Vance during the 2024 election cycle may have been worth half a million votes.

The alternative and independent media are where it's at these days, and there's no telling where it will end up.


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I came into this thing late; after twenty-some years of calling in to talk radio, of writing, of getting into drawn-out discussions in comments sections, forums, and, back in the day, Usenet, I found myself here, not quite two years ago. It's been a lot of fun, and I think the next ten years in the alternative and independent media are going to be very, very interesting indeed. Sean Spicer seems to see that same future.

Things change. The legacy media won't be going away tomorrow. The big three networks, ABC, CBS, and NBC, still command big audiences. But I think the writing is on the wall; there are a few million new kids in town, and the old fossils in the legacy media are going to have to adapt to this new landscape or be overwhelmed.

The mainstream media continues to deflect, gaslight, spin, and lie.

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