It's "Liberation Day!" The day that President Donald Trump has decided to lay out more detailed tariff policies on foreign goods. Trump's end goal appears to be to liberate the United States from its dependence on those foreign goods—you think you know how much, but you would be amazed how certain industries would collapse if China and other countries stopped manufacturing and importing goods to the U.S. But Trump's strategy appears to be two-pronged: he is also forging a path forward for the revival of America as a manufacturing powerhouse and the increased sale of American goods. Our media industry is on pins and needs to find out more about these plans, so we shall see what transpires in the Wednesday afternoon Oval Office meeting. 

As opposed to the warnings, wailings, and weeping and gnashing of teeth from the globalists and experts that Trump's tariffs will spin us into an unwinnable trade war that will raise costs of goods and services, and drive America more deeply into inflation and a recession, one American textile company is excited at the potential to lead and dominate their market. Mark Yeager, co-founder of Red Land Cotton in Northern Alabama, spent Tuesday with Fox News “America Reports.” Yeager is a unicorn in his industry: a textile company that is wholly owned and operated in the United States, and he expressed his favorable view on President Donald Trump’s proposed tariff policies. This 2016 newsletter outlined some of Yeager's business journey.

Northwestern Alabama cotton farmer Mark Yeager knows all about turning lemons into lemonade—and making a living in a challenging cotton market beset by declining prices and escalating operating expenses. From 1987 to 2012, the number of cotton farms in Alabama declined from 1,820 to 925, according to USDA Census of Agriculture data. 

Many of Yeager’s peers have exited the market for greener pastures, but Yeager has relied on innovation and an entrepreneurial spirit to continue his passion for cotton farming. In 1994, he built his own cotton gin. “I wanted control of my crop and mill my own cottonseed,” says Yeager[.]

Yeager clearly had a different vision than his peers when he launched Red Land Cotton in 2016 to produce heirloom sheets. Almost 10 years later, his company has expanded to luxury bedding, towels, lounge wear and even some clothing items and is gaining national recognition and prominence. 

Red Land Cotton was featured on "Fox & Friends" in 2023, where Yeager and co-founder daughter Anna Brakefield discussed the company's vision and growth. In December 2024, "Fox & Friends" co-host Will Cain, also host of "The Will Cain Show," did a segment spotlighting Red Land Cotton's America-first supply chain and their farm-to-home product line.

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In an email exchange with Molly Terry, Retail Store Manager & Social Media Manager for the company, she informed me that Red Land Cotton employs over 50 people across three states: Alabama, Mississippi, and one Marketing and Operations Manager in New York. This is my neck of the woods, so I drive by Red Land Cotton's storefront and manufacturing facility in Lawrence County, Alabama quite often. Red Land Cotton has warehouse facilities in the state, and they operate their cut and sew facility in Tylertown, Mississippi (Walthall County). Their business and presence have revitalized entire rural areas. So, it is unsurprising that Yeager told "America Reports" that “I think tariffs could help.”

I think we've got nothing to lose by trying them, especially in textiles. If you look at the rates that it would cost us to send our product to China, to India, it's astronomical. So, the reciprocal thing: I think it could help, I think it could supercharge our industry, more mills in the supply chain, more finishers, the whole thing, and make something like this a whole lot more feasible.

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Alabama: Red Land Cotton Founder Mark Yeager: "I think tariffs could help...especially in textiles. If you look at the rates that it would cost us to send our product to China, India—it's astronomical. So, the reciprocal [tariffs], I think it could help." pic.twitter.com/Egoy12PpV8

— Rapid Response 47 (@RapidResponse47) April 2, 2025

Yeager’s fresh perspective on how tariffs could benefit the textile industry is opposed to most in his industry. According to a 2023 report by the U.S. International Trade Commission, the United States is the largest single-country apparel importer in the world, with imports totaling $79.3 billion in 2023 alone. That's a huge amount of revenue. Perhaps if we had more companies like Red Land Cotton invested in producing American goods and hiring American workers, that money could be invested and enrich our country, rather than fund foreign enterprises, dictators, and slave labor.

Yeager also told "America Reports" why he chooses to bet on America and keep his textile business and all its operations strictly U.S.:

We were just trying to find a way of taking what we’re growing and adding value to it, Yeager said. We believe in making in America. We’re a “MATGA”—Make American Textile Great Again.

I asked Terry about Red Land Cotton's annual revenue, but as a privately held company, they are not required to publicly disclose this. However, Terry did say,

We’re proud to be a growing Alabama-based business that contributes to the state’s economy in several meaningful ways. From farming and manufacturing to employing local talent and shipping our products nationwide, every part of our operation supports jobs and generates revenue here in Alabama.

Terry echoed what co-owner Yaeger expressed in his interview segment: the company seeks to keep their supply chain as local as possible—especially in the textile industry. 

"Red Land Cotton’s desire is to be a part of sustaining rural economies and preserving traditional craftsmanship," Terry said. 

Both Trump and Yeager's vision is something I can get on board with. I am all about shopping local, so I'll be supporting their American-made vision by purchasing some of their American-made products.

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