Loyal readers will know that I'm somewhat of a futurist. I get excited over the prospect of humanity's technological advancement and believe it's where we see that pioneer spirit in the modern age. Space travel is one of the most important things we're working on as a species, in my opinion, and I've expressed that in various articles and a video I created.
I love it when billionaires launch rockets into space... most of the time.
Jeff Bezos's "Blue Origin" rockets are, in my opinion, something that could and should be an absolute banger of a space project. The idea that we could have some billionaire creating rockets for the express purpose of ferrying civilians into the black is something I actually think is needed.
Normalizing space travel, even if in the mind, is something we should definitely be promoting in the zeitgeist.
But then, as Bonchie wrote on Monday, Blue Origin created a PR stunt that was so stupid, I'm surprised no one stopped to think about the negatives for even a few minutes.
(READ: Liberal Women Go to Space, Somehow Manage to Come Back Even More Insufferable)
As you probably know by now, the stunt involved an "all-woman crew" with celebrities like Katy Perry, Gayle King, and Kerianne Flynn. Don't know who Flynn is? Don't worry. Few do. Just know she makes "gender equality" films.
The flight, the landing, and the PR were all just laced with cringe. Watching all of this unfold was like watching a very obvious PR stunt badly done, and I couldn't help but ask myself "why" it was happening the entire time.
Then it began occurring to me. This had to be Bezos shoring up his reputation among his leftist elite friends. After showing up at Trump's inauguration, contributed $1 million to it and streamed it live on Amazon. He's thrown his support behind Trump's economic plans. He even started showing reruns of "The Appentice" on Prime Video.
Bezos's rich, leftist, elitist friends are probably not feeling him too deeply right now, and he needed to make it clear that he was still with the agenda by launching the "all-female crew" and making history for women.
Oh, and it just so happens that Bezos's fiance, Lauren Sánchez, released a children's book recently called The Fly Who Flew to Space, and was endorsed by various celebrities, one of whom was Katy Perry. I'm sure this flight had zero ties to any effort to promote this book.
What grinds my gears about this is that public perception of space travel isn't actually as popular as it should be among the populace. Especially with the left berating Elon Musk at every turn as some sort of evil Nazi who is taking our government over, too many see it as a complete waste of time, money, and resources. They're wrong, and as I discuss in my video, space travel has more benefits to humanity than just exploration, but I digress.
Putting on something so ridiculous as a clear PR stunt that ended up being so cringe-worthy and stupid that it's being widely and roundly mocked sets things back a bit in the minds of the public. Bezos could have put anyone in that rocket including scientists, astronomers, hell, even a regular family who never would have dreamed something like this could happen to them.
Instead, we get self-absorbed celebrities who just chose to use it as a platform to virtue signal, making this all worse. I can't see how this endears space travel to anyone.
This gets even more infuriating when you look at SpaceX, which utilizes its ever-advancing rocket tech to actually move humanity forward in a way that moves us forward. The spectacle of SpaceX isn't in celebrities, it's getting the job done. It's making science fiction a reality. SpaceX literally rescues astronauts stranded in space.
It's a company that is advancing itself with the clear intent of advancing humanity.
Blue Origin feels like a vanity project meant to elevate one man.
SpaceX vs Blue Origin pic.twitter.com/OKKsIt2v8q
— Brandon Morse (@TheBrandonMorse) April 15, 2025
This all-female crew wasn't even a crew. These women were just pawns dressed as explorers, form-fitting suits that accentuated their figures in all the right places.
Again, I want to make it clear that I'm not mad that this flight didn't contain any scientific research or exploration. Civilians going up and coming back down is actually a fantastic idea that I think could really get people excited about the prospect of seeing the stars just a little bit closer.
But this just felt like a stupid virtue signal meant to make one man look good to people who are, frankly, regressive in their views and contribute little to nothing to our society. To do all this with a technology that already is being eyed by a chunk of the public as wasteful and selfish is, in my opinion, irresponsible.