In the age of the internet, the left is just floundering. Even the left-leaning influencers who brought themselves up on the internet don't do nearly as well as those on the right, or even independent centrists. 

The legacy media, the left's most effective purveyor of narratives, is now a shell of its former self, and it happened so fast that it took a while for it to realize that its power had gone. There are still parts of it that haven't fully recognized it yet, either, but you can hear the wailing and gnashing of teeth from various people in the media from time to time. 

As my colleague Mike Miller wrote, journalist Molly Jong-Fast mourned the death of the legacy media's strength: 

There is not the same strong mainstream non-partisan media there was in 2016. It is much, much, much smaller. So it has fallen on a lot of these Democrats — Democratic senators — to narrate what’s happening, to explain what they’ve seen in the last 7 weeks. And I've seen some Democrats do that. ... If they don’t do it, no one else will.

She's not wrong. Democrat politicians have had to step up to become influencers in their own right due to the lack of ability by the left to create its own powerhouse media atmosphere in the digital age. 

The question is, why can't it? Why is it continuing to fail at every turn? Moreover, why aren't leftist influencers online like Hasan Piker or Sam Cedar not able to keep up with people like Joe Rogan or even Ben Shapiro? 

It's actually pretty easy to answer. 

As many of my readers know, the legacy media was in power for a very long time. Decades, in fact. It was the chief narrative creator in the Western world due to it owning the major news platforms.  

But as it did all this, it became an exclusive club. Only those with the right beliefs and values could be in it. This power, plus this exclusivity, created an ideological bubble that would never pop thanks to the legacy media's information supremacy. 

(READ: The American Media's Grotesque Obsession With Censorship and Anti-Free Speech Explained)

Not that there weren't holes being punched in it in various ways to let the air out, but even those complications were dealt with. Any time alternatives were introduced, such as talk radio where Rush Limbaugh thrived, they attempted to do what they could to either shut it down or curb it so it wasn't as effective. Limbaugh was a massive thorn in their side, but they could isolate and target him and those like him as being guilty of every social sin, thus stopping many people from ever hearing his voice of their own volition. 

When Fox News came along, things got a bit more complicated, but it was a singular entity they could isolate and ridicule. It could still convince a solid portion of the population that the network's right-leaning hosts were all fascists, homophobes, and racists. More people watched Fox News than other news channels, however, which should have been the media's first clue that they should probably change tactics and start moving center, but that's not what they did. 

Instead, they buckled down and attacked, attacked, attacked. 

Then the internet came along. I won't go over the complete history of how the internet and social media are what ultimately destroyed the legacy media's hold on the nation, because most of you were there when it happened very recently, but suffice to say that the purchase of Twitter by Elon Musk created an overwhelming issue. 

Where Limbaugh and Fox News could be framed as outliers from which lies and hate flow, Twitter (now X) opened the door for everyone to speak up, creating millions and millions of problems that the legacy media couldn't compete against. It was no longer a single man or business, it was the very people they were trying to mislead. Attacking X as a platform of hate didn't work because it was the people taking part, and they knew they weren't hateful. 

And this created a massive problem for the legacy media, because without its hold on the narrative and censorship to keep that illusion going, the media was revealed for what it is really was: a cabal of elitist liars with little interest in reality. 

The shift from being the power in the room to being obsolete happened almost overnight. The media lost its hold on the minds of the populace at large. What's worse, the online influencers of the left couldn't keep up, as they were effectively parroting talking points made by the legacy media. Not that they don't have their followings. As I pointed out in a video, Hasan Piker's audience is large, but rabid, radicalized, and diminishing. 

You could point to a variety of reasons the right is thriving. 

For one, we're far happier warriors. We stick to the facts, but we're prone to joke just as much as we are to debate. Moreover, with the censorship lifted thanks to Musk's X, the right's take is far more novel and refreshing than the left's. 

But, ultimately, even if it was none of that, the leftwing media would still be in a heap of trouble because what it's delivering isn't news, it's just flat-out propaganda. A lot of the pushback on it isn't even coming from the right. Internet meme-lords who would just as easily mock the right as they do the left are probably doing more damage to the legacy media than one might actually believe. 

(RELATED: Greg Gutfeld Has the Legacy Media Dazed and Confused, and You Love to See It)

I don't think this will be the situation forever, mind you. At some point, the left will learn how to fight on the internet, and they will come back into the narrative game. However, at this point, I can't help but wonder if it will look a bit different from how it looks today. The elitism of the left will have to bleed out, and once that does, I believe we'll see the rise of the left once more. At that point, I imagine it'll be far less influenced by college professors and authoritative people. 

How that happens or what the landscape will look like is yet to be seen, but as it stands, the left is still having a hard time letting go of the old ways, and as such, it won't evolve, and will continue to fall into irrelevance.