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Bob Iger Needs to Resign as Disney CEO

Photo by Evan Agostini/Invision/AP, File

I've been chronicling the fall of Disney and its various attempts to reverse course and get back to being a successful company for some time now. 

Loyal readers will know me as an optimist but a realist. I have faith that a company like Disney can indeed turn itself around and return to the glory that it once was. A return to the legacy that Walt intended is something I'm personally rooting for. I want there to be a success story that involves an American corporation turning from the Marxist-laden social justice infection that infested its halls and, through sheer grit, determination, and a little bit of open hostility to radical leftism, it can return to being the all-American powerhouse it once was. I think of all the corporations that could and should accomplish this, Disney is at the top of my list. 

That's my optimism speaking. My realism will tell you that this isn't possible...at least not at this juncture. 

A lot of that starts at the top with Disney CEO Bob Iger, and if Disney is going to stop its fall and start rising, it needs to ditch the weight that Iger is putting on the company. 

For one, Iger has made some grave errors that began right after his return. Upon firing Bob Chapek and reclaiming his position as CEO of Disney, Iger should have had Disney issue an official apology for what the company did in Florida when it openly resisted the Parental Rights In Education Act. While Iger did say that the company diving into politics directly was a mistake, there was no mea culpa. 

In fact, Iger's position on Disney World's attendance drop was not only that politics had nothing to do with it, but that park attendance was great. He then referred to the idea that Disney was "sexualizing children" as "preposterous." 

If you're a parent, the lack of apology and dismissal that Disney is doing anything wrong is worrisome. Iger is effectively leaving the door open for more woke nonsense down the line...and more woke nonsense is what we ended up getting.

Between political injections into movies and Disney+ programming, some sort of messaging will be in any given Disney product it expected, and that expectation has kept audiences away from theaters and subscribers from its streaming service. Iger admitted that the messaging in Disney's products has gotten out of hand and that he will no longer tolerate it being prioritized over storytelling. Great. 

Perhaps he's telling the truth and we're going to start seeing something of a stark turnaround, but that Pandora's box is open and Iger closing it might not be enough. Iger released too many monsters under his watch and he can't use Chapek as a fall guy. Iger was a creative director at Disney even while Chapek was at the helm. In fact, Iger never left the spacious CEO office after giving up the position to Chapek. 

Iger was still very much in charge at Disney, and every mess that ever happened during his reign and Chapek's lay at Iger's feet. 

(READ: Disney Admits It's Feeling the Wrath of Angry Consumers in SEC Filing)

Iger continues to make questionable moral decisions for Disney that only further drive many Americans away. His decision to stop advertising on X after a politically driven attack against Elon Musk's free speech platform was a virtue signal that was only bought by a segment of the population that wanted to hate Musk already. Disney's excuse was that it can't support antisemitism, something that Musk isn't anywhere guilty of, and Iger and Disney's board likely knew that. 

It only gets worse with Thursday's revelation that Meta platforms have played host to a striking about of child pornography and that Disney still advertises there without interruption. 

But then there's the lack of investor confidence. Iger's decisions are so bad that Disney's market cap fell 56 percent and its stock price sits at a nine-year low. Disney is hurting and it's hurting bad enough that it attracted Nelson Peltz and Trian Management, entities known for going into failing companies and turning them around. 

Peltz has been buying up large amounts of Disney stock and even received controlling interest over the substantial stock of former Marvel CEO Ike Perlmutter. Peltz's goal is to use his voting power to fill Disney board seats with Trian's people, and thus begin directing the ship back onto the proper course from the inside. 

But standing in the way of this is none other than Iger, who isn't interested in allowing Peltz to doctor the clearly broken company. Iger is saying things that sound great to investors while accusing Peltz of wanton activism, but it's unclear if anyone is buying that line, seeing as how activism is what landed Disney in the hole it's in. It's another choice of Iger's that doesn't look good. 

(READ: Disney's Resistance to Nelson Peltz's Influence Is Concerning)

I think Disney can turn around, but I think the first thing that has to go is Iger. He's a stain on the company and if Disney wants to heal, it first needs to get rid of the source of its infection. 

In my opinion, Disney's path back to the light first involves the ousting of Iger and the embrace of Trian. A new CEO then needs to be selected and it has to be one that will signal a dawning of a new age. Once that CEO is in, he needs to direct Disney to offer a sincere apology for the events in Florida and a vow that this will never happen again. Moreover, it must offer an apology and reassurance to parents that it will never attempt to undermine them by influencing their children. 

Then it must issue an apology to the fans who've been attacked by Disney's actors, directors, and staff over their disagreements with the company's direction and the quality of its content. The accusations of racism, sexism, and bigotry of any kind must be officially walked back by Disney as a company.

It must also be very transparent about what its plans are for the next ten years with the added promise that the days of Disney's message-first storytelling are now behind it. Any programs that push identity over talent must be dissolved and any remaining politically-driven programs must also be eliminated. 

This will be the start of its recovery, and it will be a solid foundation to build a recovery on, but all of it starts with Iger's departure. His absence will be one of the only true signs of Disney turning a corner and entering a new era. 

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