Nowadays, brands think that political capitulation to the left is what they have to do in order to not only sell products but stay safe from the mobs and out-of-control cancel culture they bring with them, they must virtue signal every chance they get.

Pride month is such a time to signal one’s corporate virtue, and as a result, you see many businesses adopt rainbow-laden versions of their logo as they tweet out support for the LGBT community. Perhaps they thought this would give them immunity, like painting lamb’s blood over your doorway. I regret (only a little) to inform them that this isn’t saving them, and at this time the left is already attacking corporations that have taken part in Pride Month for the crime of not doing enough.

Case in point, here’s New York Rep. Alexandria Ocasio-Cortez seal clapping over Washington Rep. Pramila Jayapal attempting to claim the scalps of corporations who haven’t done enough.

This week’s guilty pleasure: watching @RepJayapal go down the list to expose phony corporate #Pride rebrands with how much money they’ve given to fund anti-LGBT+ politicians 😌

Remember: just because a company slapped on a rainbow🌈 doesn’t mean they support the LGBT+ community https://t.co/3DVV2qykz3

— Alexandria Ocasio-Cortez (@AOC) June 9, 2021

Despite AOC’s insufferably at the best times due to her glaring hypocrisy and woeful ignorance on any given subject, she is correct here. Just because a company slaps rainbow-colored anything on its social media feeds doesn’t mean it has LGBT principles. As I wrote in more detail before, corporations don’t care about rainbows, the only color they care about is green and they’ll say and do whatever it takes in order to make more of said green.

(READ: It’s Time for Brands to Show Their LGBT “Pride” (Except In Countries Where It’s Not Acceptable))

The hilarious part of all of this is that the left demanded businesses show fealty to their cause or face the trouble of some kind. Denunciation from leftist activist groups will oftentimes come with denunciation from high-profile journalists or celebrities. This is bad PR that any business is right to try to avoid, however, by caving to the left you sometimes alienate the other half of the country that doesn’t take to certain ideas.

Coke, for instance, became woke enough to openly denounce Republicans and even had a training module that told its employees to be less “white.” It’s since walked back its extreme positions but it’s a bit too late for that.

So capitulation to leftists already lost a business a good chunk of customers, but now the very left that pressured these businesses to show support for their cause is now turning on these same businesses for not doing enough.

This is a teachable moment if ever there was one. It also allows me to make a cliche but tried-and-true Churchhill reference. If you feed the beast hoping it will eat you last, then don’t be surprised when you’re eventually eaten.

Simply put, your subservience will never be good enough. No matter what you say or do in order to please these people, your neck will eventually find its way to the guillotine. These extremists aren’t here to see reason. They’re hardly here to see people as people. They’re here for a mission and they will use, abuse, and destroy whoever and whatever they need to, whether they be a foe, ally, or friend, in their quest for ideological domination.

Businesses would do well to just ignore the political world altogether and just sell soft drinks and shoes. Adopting political stances in order to seem more appealing to the public invites a lot of trouble down the line, and it’ll be trouble that comes from the very people you tried to appease.

It’ll never be good enough. You’ll never be loyal enough. You’ll always be the capitalist oppressor that needs to be destroyed by these people.

Remember that next time someone in the meeting room suggests you slap a social movement-based filter over your logo.