Is the right about to snatch defeat from the jaws of victory regarding Bud Light? That's the story after several prominent right-wing figures publicly came out in support of the embattled beer brand recently. 

For those unacquainted with the controversy, Bud Light got itself into hot water by joining forces with transgender activist (and all-around mentally deranged person) Dylan Mulvaney. That resulted in a commemorative can being sent to Mulvaney, who then used it to do product placement in a couple of videos posted on social media.

The backlash was swift, and for the first time in history, conservatives were able to put some teeth behind the phrase "go woke, go broke." Anheuser-Busch, Bud Light's parent company, lost billions in market value, and to this day, sharp reductions in sales remain. 

Unfortunately, some on the right (ostensibly, at least) are looking to not only save Bud Light but actively rehabilitate its image. Those include Dana White, Tim Pool, and Kid Rock. As part of his podcast, Matt Walsh broke down the situation, including playing clips of each man's insistence that it's time to leave Bud Light alone. 

For those that can't watch the video, the general push is that Bud Light has suffered enough and that Republicans have more to gain by having them on our side than not. Specifically, White claims that if you are a patriot, then you should be guzzling Bud Light because it is more aligned with right-wing values than other beer companies. Likewise, Rock and Pool suggest that the victory has already been won, essentially claiming that it's time to let the mercy rule come into play. 

Unfortunately, there's more to this story than just some random change of heart among those mentioned. Specifically, Bud Light gave the UFC, owned by White, a $109 million sponsorship deal. Whether the other two guys are also financially involved with the brand in some way, I don't know. 

Regardless, conservatives should be asking themselves why they should give two shakes about whether Dana White gets $109 million. As Walsh asks in his segment, how does that help you? How does that help your family? It obviously doesn't. Rather, caring about that is a symptom of the recent Republican trend of being obsessed with what celebrities think. 

I could not care less what Bud Light gave White and the UFC. That does not affect me at all. The point of the Bud Light boycott was not to make its parent company suffer for a few months. It was to take a scalp to serve as a warning to every other company out that conservatives do have market power, and they will use it to advance their values. To not just back off Bud Light now, but to actively seek to re-elevate them would result in taking a win and turning it into a loss. It would negate the one successful boycott in right-wing history and show companies that if they just wait conservatives out, they'll fold.

Besides, did I miss the apology from Bud Light? Did I miss the brand admitting it should not have pushed transgender ideology? Because I don't believe that ever happened. So why in the world would anyone on the right (or connected to the right) think it's a good idea to give in at this point? 

Republicans need to pay attention to who is actually on their side and who isn't. Those who aren't (or worse, are being paid off) should not be put on a pedestal in the movement. Bud Light made its bed, and it should be made to sleep in it. Anything less would be a total failure.