Crayola is celebrating the colors of the rainbow for an all-new #PrideMonth.

There was a time when businesses were entities aimed toward profit generation courtesy of the broadest possible customer base. These days, companies increasingly appear as ideological organizations that just happen to not be non-profits.

According to the new corporate concept, politics — nearly always left-wing, it seems — matter. Sure, corporation X might make a good doorknob, but what’s its specific stance on a border wall?

The idea can apply to every industry, even ones concerning kids.

Apropos of that fact, Crayola has posted to Facebook a message about authenticity and role models.

At the center: a hero of many hats.

The iconic brand engineered the entry with a wealth of woke wording:

Julian Gavino, aka The Disabled Hippie Life Coaching, (he/him) is a fashion model, writer, and activist who identifies as a transgender man. He was born with a progressive neurological condition. Julian is passionate about advocating for his respective communities. As someone who grew up not seeing anyone who looked like him in the media, Julian is determined to normalize disabled and trans bodies in the fashion world. He works with designers and brands on creating adaptive clothing and stresses the importance of universal design — clothing everyone can wear. He has worked with brands such as Tommy Hilfiger, Mac Cosmetics, and was Abercrombie’s first disabled/transgender model. Julian says he truly believes you can connect to your soul and others through creativity.

Here’s where color comes in:

He says, “You can do it through fashion, art, you can do it through color. Being a creator has allowed me to expand in ways I didn’t think I could. I think my disability kind of forced me into a spot where I had to look at things from a different perspective. When I felt frustrated, I would turn to art. It’s important to have outlets like that. I used to feel embarrassed about using mobility devices. This got me more interested in fashion. I felt out of control with what was happening to my body. So when I started pushing the boundaries on what I would usually wear. It helped me cope. Now there’s probably nothing I wouldn’t try to wear or have fun with.”

The crayon maker is observing a commemorative month:

This #DisabilityPrideMonth Crayola celebrates Julian and everyone like him for their passion and creativity.

Firstly, best wishes to Julian in all creative endeavors. Secondly, fresh off the heels of one Pride Month, we’re right in the midst of another. Is Crayola’s post an effort to encourage disabled transgender toddlers interested in fashion, or is it a virtue signal completely disconnected from those who use its goods?

Either way, some Facebook users were absolutely unhappy with the post:

• “[I]’ve had this site on my page for some time. I’m taking off. Why is it that all the stuff is being shoved in children’s faces? … Let them be children, and leave them alone.”
• “Usually, I buy a ton of supplies to donate; this year we will be leaving Crayola out of the donation. Kids don’t need to be taught about sexual preference or changing genders while trying to color.”
• “Targeting children with harmful radical gender ideology. Disgusting!”
• “Well, you got my attention. We’ll be buying a different brand this school year.”
• “Ok…he checks a few boxes…BUT WHAT DOES THIS HAVE TO DO WITH CRAYONS!”
• “Generic crayons for the win!”

But others were in love:

• “I LOVE seeing AMAZING content this like…!”
• “You have earned my brand loyalty with your inclusiveness. Keep it going!”
• “So proud to be a teacher who LOVES her Crayola crayons!!!”
• “Thank you so much for highlighting disabled, trans people! Representation is everything! Thank you for supporting Disability Pride Month! It doesn’t get enough attention and it’s super important, especially for children with disabilities, like my son.”
• “Your inclusiveness is showing! AND IT LOOKS GREAT ON YOU!”

The world is changing fast. Not long ago, people were people. And “communities” were geographic areas in which residents stood to gain by banding together. All that’s been removed — your community is defined by those who share a singular trait and who will never know or affect you. And within that empty notion exists a bunch of bodies.

And those bodies, if they choose, can grab some crayons. In doing so, they’ll support more soldiers in the war for wokeness.

As for Disability Pride Month, Forbes reports it isn’t a sexual scene:

Disability Pride is not about appropriating LGBTQIA+ Pride. In fact, the disabled and the LGBTQIA+ communities have long been intertwined and have long survived under similar systems of oppression. Disability Pride, much like LGBTQIA+ Pride, is all about celebrating and reclaiming our visibility in public because people with disabilities have historically been pushed out of public spaces.

So Crayola could’ve gone with a non-LGBT take. But by hitting upon superior intersectionality, it crafted something much more colorful.

-ALEX

See more content from me:

A Clinic Right on Campus: California Eyes Turning Over a High School to Planned Parenthood

Comedy Is Dead: Theater Cancels Dave Chappelle Show Because It’s a ‘Safe Space’

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Find all my RedState work here.

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